The Italian way. Brunello Cucinelli.

The Design Company • April 25, 2024


The design process is an incredible thing.

Some companies live or die by their standards and processes, others nod to them, and few (successful) companies have little to none (shriek!)


At The Design Company we love process.


We love guiding our clients through each step as a journey- or a story unfolding each page- to lead toward the most incredible ending finale.


The beauty of good process comes about through thoughtful approach.


Inspired by a recent article in Departures magazine, we would agree with writer Erin eh Dixon in conversation with Italian Brunello Cucinelli in that “there is a moment to think and a moment to do, these phases need to be distinct. Otherwise, there is confusion”


The article aligns with the sentiments expressed by author Erin eh Dixon in her conversation with Italian Brunello Cucinelli, emphasizing the distinction between moments of thinking and doing in order to avoid confusion. Overall, it encourages readers to embrace moments of leisure and reflection in their creative processes to ultimately create better environments.

The article emphasizes the importance of embracing process in interior design, likening it to a journey or a story unfolding. It highlights the value of thoughtful approach and the integration of creative thought into the design process.


Drawing inspiration from the Italian concept of "ozia" or leisure, it suggests that moments of reflection and planning are crucial for success. Many Westerners may cringe at the Italian “ozia” (“ozia” is from the word oziare - the Italian verb “to laze about”) - but at TDC we tend to embrace this state- for “when it’s Creative, these hours aren’t lost.”


Brunello Cucinelli would likely agree that creative thought is imperative to the success of our process and standards. For when time is "spent in profound reflection and great planning” that time is well spent.


May we all find a bit of oziare in our days

that may help propel us, and enlighten us,

to ultimately create a better environment for all of us.


We found the Departures article online and re-enjoyed the Italian perspective- check it out here to inspire your own ventures.

https://dev.erinehdixon.com/brunello-cucinelli/


PUBLISHED IN DEPARTURES
PHOTOGRAPHY BYSTEFAN GIFTTHALER 

  • PUBLISHED IN DEPARTURES

    PHOTOGRAPHY BY STEFAN GIFTTHALER

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  • PUBLISHED IN DEPARTURES

    PHOTOGRAPHY BY STEFAN GIFTTHALER

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  • PUBLISHED IN DEPARTURES

    PHOTOGRAPHY BY STEFAN GIFTTHALER

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  • PUBLISHED IN DEPARTURES

    PHOTOGRAPHY BY STEFAN GIFTTHALER

Why Silhouette AF-655 matters

By The Design Company • November 8, 2025
As we at The Design Company reflect on color trends that shape multifamily interiors and amenity spaces, we’re excited to spotlight the 2026 Color of the Year from Benjamin Moore: Silhouette AF-655. Here’s how we view this color through our developer-minded, design + value lens—and how it can play beautifully in multifamily settings. Benjamin Moore describes Silhouette as “an alluring mix of rich espresso hues with subtle notes of charcoal.” The significance for design and development? Timelessness over trend-chasing: Rather than a bright or fleeting hue, Silhouette is a deep, rich tone that anchors a space rather than distracting. Warmth with sophistication: The espresso-brown base counterbalanced by charcoal undertones gives it a velvety, luxurious feel. Ease of pairing: It acts as a neutral that can pair with trim, accent materials, metals, woods, textiles—making it flexible in multifamily interiors. Reflecting meaningful values: In our world of multifamily interiors, we’re seeing a pull toward durability, quality, and material story. A color like this helps tell that story. How The Design Company envisions using it? In our role specifying interiors for multifamily projects —clubhouses, corridors, amenity spaces, lobbies, resident homes—Silhouette offers both aesthetic and strategic advantages. Here’s how we’d leverage it: Anchor the “wow” moment – In a clubhouse lounge or lobby, drenching a wall (or even a ceiling) in Silhouette gives a sense of richness and gravity. When paired with lighter furniture, greenery, wood accents, you get maximum impact without cost-heavy detailing. Strong rental market positioning : Residents appreciate finishes that feel “luxury but lived-in.” Silhouette hits that sweet spot of premium without being cold or institutional. Millwork and built-in depth – Rather than painting everything white, using Silhouette for built-ins, cabinetry, accent millwork adds luxury feel and durability. It can hide wear and still read as refined. Contrast without harshness – In corridors or transition zones, a trimmed door in Silhouette against an off-white wall (say, Swiss Coffee OC-45) gives a layered, intentional feel—avoiding stark black/white contrast but still delivering sophistication. Residences that feel elevated – For apartments, using Silhouette on an accent wall (or open plan living zone) creates a premium finish, which supports rent-premium positioning and resident perception of value. Longevity & relevance: A well-chosen deep neutral won’t feel dated in two years; it supports longer-term asset value and reduced refresh cycles. Material friendly – Because its undertones lean warm but deep, Silhouette plays well with walnut, brushed bronze, travertine, patinated metals—so our furniture specs and finishes can align seamlessly. Why This Matters to You? At The Design Company, our mission is to blend strategic thinking + emotional design—we look to provide interiors that aren’t just beautiful, but that deliver operational value, resident appeal, and alignment with asset objectives. Choosing a colour like Silhouette AF-655 isn’t just about following a trend— it’s about choosing a colour foundation that supports your development goals. Whether you’re launching a new multifamily build, refreshing common areas, or specifying FF&E for units, integrating Silhouette (and its palette companions) gives you a design platform that: Elevates the resident experience Enhances perceived value of the property Supports material and lighting coordination Reduces risk of feeling “dated” in 2-3 years Allows for flexibility of furniture/finish refresh without full colour overhaul If you’re considering how to specify your next property’s interiors with longevity, appeal, and nuance, we encourage you to lean into Silhouette AF-655. At The Design Company we’re ready to guide you through specifying this palette, selecting furniture, finishes, lighting and wall treatments that bring it to life. Contact us at hello@thedesigncompany.net to start the conversation.

Design with Intention: Why Human-Centered Spaces Are the Future of Multifamily Living

By TDC • April 21, 2025
In today’s fast-evolving real estate market, success isn’t always just about square footage or skyline views—it’s about how a space feels to the people who live, work, and connect within it. The thoughtful approach to intentional spaces, is what users resonate with. At The Design Company, we believe multifamily interiors lies in one core principle: human-centered design. This philosophy guides every choice we make, from finish palettes to furniture layouts, from lighting levels to lounge zones. But what does human-centered design really mean in the context of multifamily development—and why does it matter more than ever? It Begins with Behavior. Human-centered design starts with empathy. It’s about understanding how people actually use space, not just how we think they should. Residents today want more than just amenities—they crave comfort, flexibility, identity, and a sense of belonging. That means anticipating needs: Designing coworking areas that feel just as energized at 8 a.m. as they do at 8 p.m. Creating lobbies that feel like extensions of your living room, not a pass-through. Incorporating biophilic design principles that reduce stress and promote wellness. Curating materials and textures that create a visceral sense of calm, coziness, or creativity—depending on the program. In multifamily development, beauty alone isn’t enough. The design must be durable, maintainable, and financially smart. We balance aesthetics with ROI by specifying materials and furnishings that stand up to high traffic without sacrificing visual impact. We think through sightlines, social rhythms, and how each touchpoint contributes to leasing appeal and resident retention. We’re also firm believers that good design shouldn’t just serve a budget—it should serve a business strategy. That means every element we install is doing a job: elevating brand identity, accelerating leasing velocity, or improving the day-to-day lives of residents. Human-centered multifamily interiors are no longer a luxury; they’re an expectation. As lifestyles shift and renters demand more thoughtful living experiences, design must keep up—not reactively, but proactively. That’s where we thrive. At The Design Company , we’re not just designing for today—we’re designing for the lives unfolding in these spaces tomorrow and beyond.